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What happened to the old saying
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What happened to the old saying
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, the customer is always right? I'll bet every one of you reading this article has a ?customer service nightmare? story to tell. My most recent nightmare experience took place recently when my business partner and I went in to a wireless phone store to purchase two new pda wireless phones. We told the young man who greeted us that we had only one question: is this phone compatible with the database software we intend to purchase? ?I don't know,? he said, ?Most customers do the research on this before they come in.? We politely requested that if he didn't know, he find the answer. He told us we could call the company ourselves, that he didn't have time to be put on hold with them. As you can imagine
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, we left without spending what we felt was a significant sum of money. And of course we've told at least 10 other people about the disappointing service at that particular store.


So here's a question to ask yourself every day: how does our business need to look and act in the way the customer needs it to look and act? What would happen if you thought through and walked through every step of the process from your customer's point of view?


Here are a few thought-provoking questions for you and your employees to consider:


- What does our customer need, not just in terms of our product ? what kind of experience does our customer need?


- What is it like to be our prospective customer?


- What do our customers see, read or hear about us?


- What are other customers saying about us?


- What experience our customers have when they call our business? (By the way, women hate layers of voice mail, they want a real person. And there's nothing worse than reaching the voice mail system that asks you to enter 'the first four letter of the person's name.? What if you don't know the name of the person you need to speak with?)


- What if our customers? first experience with us is electronic
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, through our website or email? What impression do we make?


- What is our customers? first meeting with us like? Are they comfortable, are they made to feel welcome?


- Do we ask questions to try to understand their needs before trying to sell them something?


- Are we asking about their expectations or making assumptions about what they want?


- What is our process for giving them a proposal?


- How long will they wait for an estimate?


- Will the project be ready on time, as promised, and at or under budget?


- Is it easy, relaxed
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, and efficient to do business with us?


- Is it frustrating? Where are the points of irritation?


- What does our customer experience once they become a customer?


- Is it predictable, reliable, rewarding, convenient, and consistent?


- What is not just adequate but over the top spectacular? How does that look and feel to our customers?


I invite you to play this game in your business?pretend you're a customer. Get your employees
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, friends and customers involved. See what your customers experience from their eyes. Or better yet, survey your customers and ask them what it's like.


And ask yourself this one critical question every day?how does our business need to look and act in the way our customers need it to look and act?


Let me know what you discover!


? Copyright 2005, Darcie Harris


The Settlers of Catan has been the flagship for German Style Designer Games for many reasons, some of the main ones being its elegant simplicity and its depth of strategy. Your choice of strategies will influence your initial setup and overall game play. The separation of strategies that are outlined in this series is a bit artificial, but it is useful to understand the concepts behind them. In practice
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, players will use a combination of these strategies during gameplay. This article, the second in this series, will discuss the Wood-Brick Strategy.


The Wood-Brick Strategy is a strategy to get a lot of wood and brick early in the game, in order to build settlements and roads fast.


A woodbrick port is very useful in this strategy, as finding a way to get oregrain will be important to build cities for the middle to end game.


Lots of people think this strategy is less effective on a small or congested board
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, as you need room to grow. Actually, it can be more effective, as your increased road building capability gives you the advantage in reaching those limited number of expansion spots first. An ore-grain player's worst nightmare is playing on a congested board with one or two wood-brick players.


This strategy naturally lends itself to getting the longest road.


For this strategy, it is very important that you build new settlements around open grain and ore hexes, or you will have a very difficult time trying to build cities later on in the game (which can be crucial for a win).


Optionally
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, with your increased settlement production, you can build on a number of ports to get ore and wheat.


With your increased road building capability, you should build your roads to cut off other player's expansion. This can help in denying OreGrain players from acquiring enough building sites they need to win the game. This leads into the next variant, which takes this to more of an extreme:


The "Road Boy" variant works to build roads fast in order to block off other players' expansion. This strategy concentrates on building roads first, rather than on production. Only when you are done blocking people off do you work on getting enough victory points to win the game. This requires a lot of wood and brick
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, so your first cities should be on these, rather than ore. Trade aggressively for wood and brick, before it's obvious you might be a threat. This is an interesting variant in that it violates my general philosophy of building up production first. It could work better on smaller boards with less people, so you don't miss blocking anyone. In addi.
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